Qinary
Scope of Work

Personal Brand Program

A strategy-led brand and content engine built to make Hollye a recognized, trusted name in commercial real estate from day one, and a magnet for the clients and partners she wants to attract.
Prepared for
Hollye Jaye
Prepared by
Qinary
Focus
Commercial real estate, West USA
Engagement
Monthly, strategy-first

The opportunity

Hollye is new to commercial real estate and building out her brand, and the agents who win the long game are the ones who get visible early. Building out her personal brand now, one that earns awareness and authority online, opens doors with the people she wants to do business with and compounds month over month while the rest of her market is still trading business cards. We meet her audience where they already are, on Instagram and Facebook, with content that looks the part and says something worth following.

The program

Three workstreams, run as one managed system. Qinary handles the production, editing, posting, scheduling, and design. Hollye shows up as herself; we do the rest.

01

Brand Strategy and Blueprint

  • Full brand blueprint: positioning, audience map, and competitive differentiation in her market
  • Her persona and avatar, so every piece of content speaks to the exact people she wants to reach
  • Three to five content pillars and a custom client portal with daily prompts
  • KPI framework so growth in awareness and authority is measured, not guessed
Month-one foundation
02

Instagram and Facebook Content

  • Weekly content across Instagram and Facebook: reels, stories, and posts, fully managed
  • Daily evergreen content captured on the go through the portal in short sessions
  • One studio session per month for polished, high-authority content
  • All editing, design, scheduling, and strategic posting handled by Qinary, with on-camera coaching to make it natural
The recurring engine
03

Private Coaching

  • A private Slack channel for ongoing, direct coaching with the Qinary team
  • Guidance on building awareness and authority and turning content into real conversations
  • Help connecting with and converting the potential targets she most wants to reach
Ongoing support

How it runs

A managed system, not a hand-off. Each stage builds on the last so the brand strengthens over time, even during the stretches when Hollye is heads-down with clients.

1. Organization 2. Attraction 3. Authority 4. Awareness
Your Investment
$3,000 / month
$997 / month
  • Brand strategy and blueprint, with persona, avatar, pillars, and custom portal
  • Weekly Instagram and Facebook content: reels, stories, and posts
  • One studio session every month for high-polish content
  • Private Slack coaching channel with the Qinary team

Billing starts today and recurs each month.